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WHAT WE DO
2,000+ REDDIT THREADS.
ONE SIGNAL.
Spotted on Reddit tracks K-Beauty consumer behavior across 7 Reddit communities, weekly. 2,000 + threads analyzed. 600 + high-value consumer signals identified.
The brands we track don't know this data exists.
HIGH-VALUE CONSUMER LEADS
600+ high-spending consumer signals per month
WHY CONSUMERS QUIETLY LEAVE
Why consumers quit products that work.
BRAND SWITCHING INTENT
Identified 4-8 weeks before it shows elsewhere.
CRISIS / SAFETY SIGNALS
70%+ generated by top-tier consumers.
WHAT'S INSIDE
WHAT CONSUMERS ARE SAYING
REDDIT VOC DATA
r/kbeauty · April 2026
r/AsianBeauty · April 2026
r/45PlusSkincare · April 2026
r/30PlusSkinCare · April 2026
"I felt it was so meh. But then I tried stopping it for a week and realised it was holding my barrier together the entire time."
"I didn't see any results after a month of use but as soon as I stopped, my skin was so red."
"The recovery window feels just as important and way less discussed."
"I hate my skin. My pores feel big. I think I wrecked my barrier."
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